The exhibition Louis Cameron, 2007 is composed of paintings and video that challenge product branding.  

 

The Color Bar Paintings are based on color control bars.  They explore the tension between minimalism and consumer culture. 

 

The second set of paintings, the Tile Paintings, offer a different type of color distillation. They are composed of a random pattern of rectangular cast paint tiles with a color distribution intended to quantify the percentage of color existing in a given brand.

 

The videos are less diagrammatic and more expressive than the paintings.  Inspired by the films of Stan Brakhage, extreme distortion, stretching an image into a strip; and cropping, creating a continuous pan of that strip from top to bottom is the process used to turn an image of a brand into a fluid abstraction.

Louis Cameron 2007

Louis Cameron, 2007, installation view, at I-20 Gallery, 2007. photo: Cary Whittier

Louis Cameron, 2007, installation view, at I-20 Gallery, 2007. photo: Cary Whittier

Louis Cameron, 2007, installation view, at I-20 Gallery, 2007. photo: Cary Whittier

Louis Cameron, 2007, installation view, at I-20 Gallery, 2007. photo: Cary Whittier

Hershey’s, 2007
Hershey’s, 2007

Acrylic on canvas on panel 48 x 92 in, 122 x 233.7 cm. photo: Cary Whittier

Hershey’s, 2007 (detail)
Hershey’s, 2007 (detail)

Acrylic on canvas on panel 48 x 92 in, 122 x 233.7 cm. photo: Cary Whittier

Marlboro, 2007
Marlboro, 2007

Acrylic on canvas on panel 68 x 48 in, 172.7 x 122 cm. photo: Cary Whittier

Duracell, 2007
Duracell, 2007

Acrylic on canvas on panel 23 x 29 in, 59.7 x 75 cm. photo: Cary Whittier

McDonald’s Baked Apple Pie, 2007
McDonald’s Baked Apple Pie, 2007

Acrylic on canvas on panel 24 x 52 in, 61.6 x 132 cm. photo: Cary Whittier

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