The exhibition Louis Cameron, 2007 is composed of paintings and video that challenge product branding.
The Color Bar Paintings are based on color control bars. They explore the tension between minimalism and consumer culture.
The second set of paintings, the Tile Paintings, offer a different type of color distillation. They are composed of a random pattern of rectangular cast paint tiles with a color distribution intended to quantify the percentage of color existing in a given brand.
The videos are less diagrammatic and more expressive than the paintings. Inspired by the films of Stan Brakhage, extreme distortion, stretching an image into a strip; and cropping, creating a continuous pan of that strip from top to bottom is the process used to turn an image of a brand into a fluid abstraction.