NOW!

NOW! is a poster that evokes the 1963 March on Washington while speaking to the present. The text is taken from posters that were used at the March on Washington. In addition to evoking the march the poster references a well known Student Nonviolent Coordinating Committee (SNCC) poster that features the word “NOW” above a man with his arm raised. Martin Luther King Jr. writes of the word “NOW” in his 1964 book Why We Can’t Wait, “It is because the negro knows that no person—as well as no nation—can truly exist half slave and half free that he has embroidered upon his banners the significant word NOW.”